Who we are
Auteur is a B2B software company working with etailers of all sizes to help shift the online shopping paradigm. We’re tackling the over-saturated and unorganized world of online shopping data and letting customers tell us how they want their clothes to make them look. This new way of shopping allows for game-changing consumer insights, market validation, and planning tools.
Thanks to our stylist-trained MLM, our proprietary shopping filters reduce friction and return rates by meeting customers where they are and putting the power in their hands for the first time. With Auteur, customers can filter products based on what matters to them most:
Minimizing or maximizing certain parts of their bodies
Choosing which types of undergarments they’re comfortable wearing
Wearing colors that suit their hair color, eye color, and skin tone best
Auteur is not virtual try-on technology, a search engine, an outfit builder, a chatbot, or a subscription service. It’s a better way to shop the brands customers already love, on the sites that already have their attention.
We’re building a better way to shop, one site at a time.
Our origin story
When our Founder, Morgan Bienvenue, first started sharing the fitting room with her personal styling clients, she realized a huge gap in the kinds of questions they’d ask her and how women can shop online today.
Trying on clothes is an emotional experience that is often triggered by a major life event, representing the change we want to create in our lives. Morgan wanted to transform HOW we shop online by giving women the tools they need, without changing WHERE they shop.
Auteur was born as a way of answering the most common styling questions Morgan received to help as many women as possible.
Morgan is currently represented as a wardrobe stylist by Honey Artists, living in New York. Her work and opinions have been published in Vogue, Harper’s Bazaar, L’Officiel, InStyle, The Zoe Report, Brides, Bustle, Byrdie, The Daily Mail, and People.
AUTEUR, Founded in 2023